The AI receptionist that grew into the whole job.

The phone answered the way it should be, at the worst possible time.

The calls this trade cannot afford to get wrong are the ones that matter most: the 3am call after a death at home, the family ringing from a hospital corridor, and the first, halting call from someone who has never had to arrange a funeral before and doesn't know where to start.

What it sounds like on the phone.

Hello, um: my mum passed away this morning, I don't really know what I'm supposed to do
I'm so sorry for your loss. There's no rush at all. Can I ask where your mum is at the moment, so I can get the right person to help you straight away?
I was told to call about arranging the collection, is that with you
Yes, that's us. Would you like to talk it through now, or would you rather I have someone call you back in a little while, whatever's easier for you?

What we book.

The conversations this line handles most, from the very first call through to the day of the service.

  • First call and collection (30 min)
  • Arrangement meeting with the family (60 min)
  • Chapel of rest visit (30 min)
  • Funeral service (60 min)
  • Direct cremation (30 min)
  • Pre-planning conversation (45 min)

What it actually does for this trade.

No hold music, ever

A bereaved caller is never left listening to music while they wait.

Never upsells

Nothing about services or cost is raised unless the family asks.

A human offered at every turn

Any caller can be put through to a real person straight away, no matter the hour.

Answers any hour

Death doesn't keep office hours, so neither does this line.

What it will never do

This line will never try to sell you anything, will never leave you listening to hold music, and will put you through to a real person the moment you need one.

Frequently asked questions.

Will the phone try to sell my family anything?

No, it never raises services, options or cost unless a family brings it up themselves, and even then it hands over to a person for that conversation rather than continuing on its own.

What if I can barely speak when I call?

That's expected, and it's handled with patience; the receptionist slows right down, asks only what's needed to get you to someone, and never pushes for more than you're ready to say.

Can it arrange a collection in the middle of the night?

Yes, calls are answered around the clock, and a collection can be arranged straight away whatever time your loved one has died.

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A calm voice, whenever you need to call.

Call our receptionist, 020 4538 8898, and hear it for yourself, or see what's in every plan.

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