The AI receptionist that grew into the whole job.

Every child matched to the right stage, every parent reassured.

The calls this trade loses are the parent unsure which stage a nervous first-timer should start at, the family trying to fit a lesson round work and school runs, and the caller asking about their child's progress who needs to be a verified parent before that conversation continues.

What it sounds like on the phone.

My daughter's never had lessons, she's four, what class should she go into
For a first-timer that age, we'd usually start with an assessment session so the teacher can see her comfort in the water and place her at the right stage. Shall I book that in?
Can you tell me how my son's getting on in his lessons
Of course. Can I just confirm your name and that you're his parent or carer on our system before I go into that?

What we book.

The bookings this line takes most, from a first assessment session to badge and gala preparation.

  • Assessment session (30 min)
  • Stage class (30 min), usually monthly
  • Parent and baby class (30 min), usually monthly
  • Private one-to-one lesson (30 min), usually monthly
  • Badge and gala preparation session (30 min)

What it actually does for this trade.

Right stage from the start

A nervous first-timer isn't guessed into the wrong class.

Verifies before discussing a child

Progress and pupil details are only shared with a confirmed parent or carer.

Never assesses ability by phone

Stage placement stays with the teacher in the water, not a guess on a call.

Handles the whole family's schedule

Bookings fit round school runs and work, not just whatever slot's free.

What it will never do

This line only takes the details a booking actually needs, and never discusses a specific child's ability or progress with anyone who isn't verified as their parent or carer.

Frequently asked questions.

How do you know which stage to book my child into?

A first-timer or anyone new to the school is usually booked an assessment session so the teacher can see them in the water and place them properly, rather than guessing over the phone.

Will you discuss my child's swimming progress with anyone who calls?

No, that information is only shared once we've confirmed the caller is the child's registered parent or carer, to keep their details properly protected.

What if my child is anxious about the water?

That's completely normal and worth mentioning when you book; the assessment session is a gentle way to start, and teachers are used to building confidence gradually.

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Book your child's first swim, with care.

Call our receptionist, 020 4538 8898, and hear it for yourself, or see what's in every plan.

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